# Recustomer > Recustomer is a post-purchase experience platform for Japanese e-commerce merchants. It automates returns, exchanges, cancellations, shipping tracking, and try-before-you-buy — reducing support costs, increasing LTV, and turning post-purchase into a growth channel. ## Company - Name: Recustomer, Inc. (Recustomer株式会社) - Founded: March 2017 - Headquarters: GINZA-QUINT 8F, 5-14-1 Ginza, Chuo-ku, Tokyo, Japan - Website: https://recustomer.me - CEO: Yasuhiro Shibata (柴田康弘) - Investors: SBI Investment, Salesforce Ventures, DBJ Capital, Coral Capital, ALL STAR SAAS FUND ## Products ### Returns & Cancellations Automates the entire return, exchange, and cancellation workflow — from customer-facing request forms to approval, pickup scheduling, inventory reallocation, and refund processing. - Self-service return/exchange portal (order number + postal code login) - Rule-based auto-approval and auto-rejection - Automated carrier pickup scheduling - Automated refund processing - Cancellation batch processing with SKU/date filters - Cancellation acceptance window configuration (down to the minute) - Return reason analytics and product-level return rate reporting - Branded notification emails ### Shipping Tracking Branded order tracking pages and automated delivery notifications that turn shipment tracking into a marketing touchpoint. - Automated SMS and email shipping notifications - Branded tracking pages (no-code customizable) - Marketing banners, social media links, and product recommendations on tracking pages - Automated review request emails - Delivery performance analytics - Average 60% email/SMS open rate (8x general marketing emails) - Average 36% tracking page link click-through rate ### Try Before You Buy Enables a "try at home, pay for what you keep" shopping experience with zero-yen checkout, credit verification, and automated payment/return management. - Zero-yen order flow with credit check - Customizable trial period settings - Automated payment processing for kept items - Automated return/pickup for unchosen items ## Target Customers Mid-to-large Japanese e-commerce merchants across apparel, fashion accessories, home goods, food & beverage, and consumer electronics. ## Platform Integrations - Shopify - ecforce - NEXT ENGINE - Custom integrations via API ## Notable Customers adidas, CONVERSE, Francfranc, Honeys, EDWIN, agete, Nissin Foods, MAISON SPECIAL, Emma Sleep Japan, SOXAI, Pasand, ASICS, Shimamura ## Key Results - Up to 93% workflow automation rate (MAISON SPECIAL) - Up to 84% CPA improvement - Up to 300% purchase rate increase - Up to 60% reduction in support inquiries - 30-80% CS workload reduction ## Documentation - Product overview: https://recustomer.me - Case studies: https://recustomer.me/case - Blog: https://recustomer.me/blog - Help center: https://help.recustomer.co