Save the order
at the cancel button.
Most cancellations aren't cancellations — they're a moment of doubt. Recustomer intercepts at the click with reason-aware offers, automatic inventory holds, and structured reasons your merchandising team can act on the same week.
Trusted by ambitious brands worldwide
Three exits, not one. All of them measurable.
Every reason gets its own offer. Sizing swap, store credit, shipping change, hold-for-later — the cancel button stays available, but it's no longer the only way out.
Step 1 · Reason
Detect intent, not just the click
Wrong size, found cheaper, delivery too slow — every reason triggers a different flow.
Step 2 · Offer
A save offer per reason
Auto-swap to the right size, credit, shipping upgrade, or 24-hour inventory hold.
Step 3 · Learn
Reasons that fix the PDP
Structured taxonomy by SKU and segment — merchandising fixes sizing and copy issues in days.
Pair with Recustomer Tracking.
Cancellation requests usually start as "where is my order?" Connect the two and most "I want to cancel" moments end the second the customer sees a real delivery date instead.
WISMO defused first
Live tracking surfaces in the same portal the cancel button lives in. Most cancellation intent disappears the moment a real delivery date is shown.
Save offer on schedule
When the carrier confirms a delay, an apology + credit save offer fires automatically — before the customer even reaches for the cancel button.
One reason taxonomy
Cancel reasons and tracking complaints land in one structured dataset — sizing, delivery promise, and copy issues sorted side by side.
Answers, before you ask.
Can't find what you need? Our team responds within 4 hours, every business day.
Talk to us →How does it differ from a generic exit-intent popup?
Reasons drive offers. A 'wrong size' cancellation triggers a different flow than a 'found cheaper elsewhere' one — and every offer is A/B testable.
Will my customers feel pressured?
No. The cancel button is always visible. Offers are framed as helpful, not coercive, and the customer always has one tap to leave.
What integrations do you support?
Shopify, BASE, ecforce, custom checkouts, plus 3PL, ESP, and ERP webhooks. New connectors take days.
Does it work pre- and post-fulfilment?
Both. Different rules per stage — pre-fulfilment can hold inventory, post-fulfilment routes into Returns & Exchanges automatically.
How fast can we launch?
Most brands launch the same week. First save flow live in under a day.
Pricing?
Volume-based on processed cancellation attempts. No setup fees. You pay only when an offer actually fires.
Make the cancel button the start of a save.
Add Recustomer Cancel to the orders that hurt most. Most brands ship their first save flow inside the first week.